Branding / Print Design / Web Design
Celebrating the art of non-fiction, Open City Documentary Film Festival creates an open space in London to nurture and champion the art of creative documentary and non-fiction filmmakers. The organisation aims to challenge and expand the idea of documentary in all its forms by providing a platform for emerging talent as well as established masters working within the documentary form. The festival takes place annually over seven days in venues across central London, and consists of international contemporary and retrospective non-fiction film, audio and cross media, as well as filmmaker Q&As, industry panels, workshops, networking and parties.
Open City required a refresh of the identity for the 2018 festival that could work alongside its existing logo and our aim was to visually reflect the fact that the organisation is an outlet for 'bold storytelling and the poetic approach to communication of ideas'. To achieve this, we created free-flowing graphic assets from painted overlays and combined these with unconventional layouts which helped to achieve a literal visual link to film as 'art form'. We also introduced a signature, vivid red, spot colour that was able to cut through the noise created by such a vast amount of differing imagery and become an easily recognisable element of the identity. The festival programme was a core piece of the print collateral which we designed to include a mirrored cover which served as an acknowledgement that documentaries in their strictest form reflect the experiences around you. These reflections helped to create a playful, interactive feel as the surface could create obscured or distorted imagery itself and thus provide talking points for attendees of the festival.
Alongside the visual identity, we also designed a new, fully responsive website, programme, flyers, posters, tickets, accreditation, adverts, social media graphics, merchandise and awards laurels & iconography.
Credits
Web development by Outpost
Festival photography by Andrew Northrop, Udall Evans, Esther Zheng, Danielius Gedvilas & Hannah Binney.
Founded by Jonathan Finch and Rosalind Stoughton in 2012, Passport is an independent branding and design studio based in Leeds, UK. We collaborate with a wide variety of businesses and individuals both locally and internationally, providing services that include; branding, creative direction, print design, illustration, packaging, typography and web design. We create thoughtful and effective visual identities by gaining an in-depth understanding of your audience, and then using design to communicate to them in the most appropriate way. We deliver unique resolutions that are carefully crafted and well executed as a result of constant research and experimentation into unconventional materials and processes.
If you have a project that you’d like to work on together, no matter where you are in the world, just drop us an email to get things started.
check-in@wearepassport.com
+44 (0)7850 981901
Passport is an independent branding and design studio based in Leeds, UK. We partner with clients from around the world and across various industries; creating honest and impactful work that leaves a lasting impression.
check-in@wearepassport.com
+44 (0)7850 981901
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3 Sheaf Street
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United Kingdom
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