Branding / Print Design / Web Design
As Passport approaches its 8th birthday, we decided to revisit our own brand identity, which has changed little since the studio was set up back in 2012. There were many elements that we still enjoyed from our original brand however, we have completely refreshed and reimagined these to better reflect the experience we have gathered so far, as well as our aims and ambitions moving forward.
We began by designing a new logotype set in a beautiful display serif typeface. To complement this, and further build out the concept that stems from the studio name, we have also developed a visual language that takes its cues from the styling of official travel documentation. This includes layouts that use boxes to create fields for data input and rudimentary detailing by way of hole punches and rubber stamps. Materials and substrates were kept to a neutral palette which again is reminiscent of sober, utilitarian stationery, and these have been combined with high end print finishes such as foil blocking. Finally, the addition of travel photography across branded postcards adds some splashes of colour but also a personal element that contrasts against the earnest and restrained typography.
The new identity has been applied across a large range of printed collateral and our brand new website.
Founded by Jonathan Finch and Rosalind Stoughton in 2012, Passport is an independent branding and design studio based in Leeds, UK. We collaborate with a wide variety of businesses and individuals both locally and internationally, providing services that include; branding, creative direction, print design, illustration, packaging, typography and web design. We create thoughtful and effective visual identities by gaining an in-depth understanding of your audience, and then using design to communicate to them in the most appropriate way. We deliver unique resolutions that are carefully crafted and well executed as a result of constant research and experimentation into unconventional materials and processes.
If you have a project that you’d like to work on together, no matter where you are in the world, just drop us an email to get things started.
check-in@wearepassport.com
+44 (0)7850 981901
Passport is an independent branding and design studio based in Leeds, UK. We partner with clients from around the world and across various industries; creating honest and impactful work that leaves a lasting impression.
check-in@wearepassport.com
+44 (0)7850 981901
Duke Studios
3 Sheaf Street
Leeds, LS10 1HD
United Kingdom
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