Identity / Print Design / Web Design / Digital Design
Dryp is quite literally the hottest new yoga and fitness centre in Dubai, offering traditional hot yoga and hot fitness classes that have the power to transform you. They are proud to welcome everyone, regardless of age, fitness or flexibility levels; they don’t judge, don’t preach and don’t take themselves too seriously. Dryp approached us to create a full brand identity, accompanying collateral and online presence that communicates this distinctive personality behind the studio and approach to fitness.
In collaboration with illustrator Pom Lette, we created a visual identity comprising a full set of playful, quirky characters, confident oversized typography plus a fun and bold application of colour. We began by designing a contemporary, minimalist logotype incorporating the exaggerated descenders of certain letterforms that subtly refer to the notion of dripping sweat. Then, by introducing the illustrated characters we started to build a warm, welcoming and inclusive feeling to the brand. The imagery also fulfilled a useful purpose by demonstrating specific poses from the classes that they offer to hint at what is involved.
The identity has been applied across a range of corporate stationery and promotional materials which include business cards, invitations, posters and brochures. We also created a website, interior graphics and exterior signage as well as a range of branded packaging for their deliciously healthy and 100% natural juices and smoothies which are made in-house.
Credits
Character & yoga accessories illustrations by Pom Lette
Juice bottles & coconut illustrations by Passport
Founded by Jonathan Finch and Rosalind Stoughton in 2012, Passport is an independent branding and design studio based in Leeds, UK. We collaborate with a wide variety of businesses and individuals both locally and internationally, providing services that include; branding, creative direction, print design, illustration, packaging, typography and web design. We create thoughtful and effective visual identities by gaining an in-depth understanding of your audience, and then using design to communicate to them in the most appropriate way. We deliver unique resolutions that are carefully crafted and well executed as a result of constant research and experimentation into unconventional materials and processes.
If you have a project that you’d like to work on together, no matter where you are in the world, just drop us an email to get things started.
check-in@wearepassport.com
+44 (0)7850 981901
Passport is an independent branding and design studio based in Leeds, UK. We partner with clients from around the world and across various industries; creating honest and impactful work that leaves a lasting impression.
check-in@wearepassport.com
+44 (0)7850 981901
Duke Studios
3 Sheaf Street
Leeds, LS10 1HD
United Kingdom
© Passport. All Rights Reserved.