Identity / Print Design / Web Design
A true institution of the city of Leeds, The Faversham – or The Fav, as it is affectionately known by locals – claims a long and illustrious history that is indelibly tied to the music scene of the city. To those who are familiar with it, The Fav conjures up memories of heady student days gone by (due to its proximity to the University) and legendary gig nights, while more recently, the venue has embraced a new, multi-faceted outlook. The Faversham approached us for a rebrand, with the visual identity aiming to strike a delicate balance; one that would not alienate the largely student population that eat, drink and socialise there week in, week out, but also embrace a new focus in appealing to couples looking for a unique place in which to tie the knot.
We wanted to reflect the notion that The Faversham represents many things to many people, so by utilising the duality of the full brand name and it's abbreviation and then varying the ways in which these are presented has enabled us to achieve a flexible system that can be adapted to make appropriate for different situations. The way the brand is applied in each of these instances also further distinguishes the different ends of the spectrum within the identity. For example, when catering for weddings and large events, it's given a full title of The Faversham, and its application includes luxe finishes such as gold foiling, but when students are grabbing a pre-gig burger, it can also be referred to as The Fav, and simpler, rudimentary techniques such as stamps and informal handwriting/scribbles are more prominent.
The typography that makes up the core logotypes is bold and confident but contains subtle quirks and imperfections that hint at the unconventional nature of the venue. The numerous brand marques also feature different takes on the 'Established 1947' date which thoroughly reinforces the heritage of the building while extra graphic assets such as the gramophone illustration give an instant acknowledgement of its ties to the music scene.
The brand identity has been applied across a set of menus which feature contrasting coloured paper stocks and page sizes which are clipped onto a laser-etched heavyweight board. Some of these papers and formats then crossover into the wedding catalogue which has a short cover and inner booklet which are singer-sewn to the large format, image-heavy sheets. Finally a fully revamped website has been designed which seamlessly carries through the new aesthetic, providing a simple but pleasing online experience enabling customers to learn about the multitude of events ongoing at The Faversham.
Credits
Website build by Ow Do
Wedding Photography by Sarah Maria Photography
Founded by Jonathan Finch and Rosalind Stoughton in 2012, Passport is an independent branding and design studio based in Leeds, UK. We collaborate with a wide variety of businesses and individuals both locally and internationally, providing services that include; branding, creative direction, print design, illustration, packaging, typography and web design. We create thoughtful and effective visual identities by gaining an in-depth understanding of your audience, and then using design to communicate to them in the most appropriate way. We deliver unique resolutions that are carefully crafted and well executed as a result of constant research and experimentation into unconventional materials and processes.
If you have a project that you’d like to work on together, no matter where you are in the world, just drop us an email to get things started.
check-in@wearepassport.com
+44 (0)7850 981901
Passport is an independent branding and design studio based in Leeds, UK. We partner with clients from around the world and across various industries; creating honest and impactful work that leaves a lasting impression.
check-in@wearepassport.com
+44 (0)7850 981901
Duke Studios
3 Sheaf Street
Leeds, LS10 1HD
United Kingdom
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