Visual Identity / Print Design / Packaging Design
Momo is a start-up wellness brand based in Hong Kong that offers a growing range of high-quality, plant-based food and drink products that have been meticulously researched and developed. The company began by creating a signature almond milk, borne out of many months of experimentation in a humble home kitchen and has since expanded to produce a range of delicious nut butters and crunchy granola.
Momo required a considered and appropriate brand identity under which it could confidently establish itself in a fast-growing market and one that would strike a chord with a knowledgeable and discerning target audience. To achieve this, Passport developed a design direction that is clean and professional but tempered by a sense of playfulness. This is encapsulated in the bold, custom logotype where the lettering is cool and contemporary but softened with off-set angles and a subtle textured finish. This look and feel has been mirrored across illustrative assets and complemented by a warm palette of neutral tones and sober, uncoated substrates. Minimal and uncomplicated layouts across the print and packaging items helps Momo to reinforce a transparent and honest tone of voice that reflects its commitment to all-natural ingredients.
The brand identity has been applied with an extra focus on supporting Momo's environmentally friendly ethos, with the glass milk bottles and nut jars being ideal for reusing, while the cardboard gift boxes are made from entirely recycled materials. The Momo business cards are printed on paper made from organic residues of almonds which creates a pleasing loop back to the original almond milk drink.
The full list of deliverables includes milk bottle, nut butter jars, granola packet, gift box with miniature tasting jars, business cards, letterhead, envelope, postcard and shopping bag.
Founded by Jonathan Finch and Rosalind Stoughton in 2012, Passport is an independent branding and design studio based in Leeds, UK. We collaborate with a wide variety of businesses and individuals both locally and internationally, providing services that include; branding, creative direction, print design, illustration, packaging, typography and web design. We create thoughtful and effective visual identities by gaining an in-depth understanding of your audience, and then using design to communicate to them in the most appropriate way. We deliver unique resolutions that are carefully crafted and well executed as a result of constant research and experimentation into unconventional materials and processes.
If you have a project that you’d like to work on together, no matter where you are in the world, just drop us an email to get things started.
check-in@wearepassport.com
+44 (0)7850 981901
Passport is an independent branding and design studio based in Leeds, UK. We partner with clients from around the world and across various industries; creating honest and impactful work that leaves a lasting impression.
check-in@wearepassport.com
+44 (0)7850 981901
Duke Studios
3 Sheaf Street
Leeds, LS10 1HD
United Kingdom
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